Our unique triangular gift tubes have been shortlisted as finalists for an award! Woohoo!
Here's a snapshot of some of the details which was a chance to reflect and celebrate what we've enjoyed amongst the mayhem of the journey!
What marketing challenges were faced and the steps taken to address these?
We wanted to create a product and packaging that stood out. We’d seen circular beer tubes done and we wanted to do something different. From the design to the final product, we got samples measured and produced including a plain tube, before the artwork.
How and why the design and creative solution conveyed the key messages and what was unique about it?
We researched, sourced and created a triangular tube which along with its unique design and artwork commissioned through local artist has allowed us to create something different and a talking point for our new brand. On a practical level the tube is actually packed flat so unlike round tubes is more efficient for storage.
What marketing strategies were used and what tangible results were delivered e.g increased awareness, improved profile, successful launch, increased traffic to site, leads, sales etc?
The triangular tube has become our featured product and is now visible on British Airways and Virgin Atlantic’s shopping sites amongst others. As a startup funds and resources for marketing are certainly lower than we would like and whilst it’s early days to have a product that is so well received is encouraging.
So a short summary of why we have a chance to win.
Following on from previous. Coming from an IT background we’re not really known for creativity other than behind the scenes!
So we had a chance to create something different and what was pleasing about this was we were able to involve other local businesses too.
Collaboration is key for success and we worked with a local photographer, Kevin Timmons (Poynton) and cartoonist, Marc Jackson (Macclesfield) for our Triangular Tubes which initially featured beer from Bollington and Red Willow Breweries as well as those from further afield.
We’ve believe we've created a product that is eye catching yet practical and an ideal gift.
Without doubt starting a new business brings it’s own challenges but this product displays quite a lot, the opportunity to be creative, the opportunity to collaborate and the opportunity to be innovative in a practical and fun way. Also it contains beer, what more can you ask for!
